Friday, September 09, 2011

Scenes from the Missoni for Target Pop-Up Shop

Fashion's Night Out in New York City was a fine frenzy. It was all too much for Tracy's Pop & Shop, but others seemed to enjoy the consumer chaos.  

The myriad of folks waiting for the opening of the Missoni for Target pop-up shop were particularly enthusiastic as they stood in the never ending line that wrapped around the location at 1095 Sixth Avenue past the Gap on the corner of 42nd and Broadway.

"I just want a bike," I overheard one eager customer say regarding the collection's black-and-white zig-zag print 10-speed bike.  

The Missoni for Target capsule collection is the brand's biggest yet, and items range in price from $2.99 to $599.

The pop-up shop is open Friday, Sept. 9 and Saturday, Sept. 10 from 9 a.m. to 8 p.m.  But if you aren't a fan of long queues, I suggest you arrive at a Target near you bright and early on Sept. 13, when the Missoni for Target collection launches in stores.  

Or avoid the crowds altogether and shop online

Photo credit: Tracy E. Hopkins